The art of manufacturing clocks and watches has a long and proud standing in Sweden. In the middle of the 19th century, for example, Victor Kullberg gained worldwide reputation for his marine chronometers and use of reverse fusée for maximum precision. During the same period, the highly creative entrepreneur Henning Hammarlund reinforced Sweden's position as a leading watchmaking nation, developing and improving various watch constructions.
Determined to carry the torch of this genuine legacy, Sjöö Sandström was established in 1986. The ambition was to intermingle time-honored knowledge with the kind of luxury that defines the Scandinavian peninsula – an extravagance that is not measured in abundance or material wealth, but which is rather about freedom, sensuality, and experiences in nature. The result is a brand that takes Swedish watchmaking to a whole new level of exclusivity, embracing minimalism, simplicity, and functionality.
As explorers of time, we are in it for the long run. We see our brand as the prime carrier of the Swedish watchmaking tradition, and although we celebrate past achievements, our passion is to continuously renew ourselves. Challenging the routine, we aim to develop, create, and refine timepieces for future generations – watches that stand up to time over many decades. Ultimately, we are determined to ensure that the Sjöö Sandström brand will live and flourish long after we are gone.
